Motion design for ads & apps
After Effects animation for SaaS explainers, app demonstrations, UI motion, product launches, social advertising and digital out of home.
View selected workEd McCulloch / Motion design & AI art direction
Greater Manchester · UK
MOTION.IMAGE.
STUDIOS & BRANDS
SELECTED COLLABORATIONS
SELECTED WORK / 01—04
Motion / Image / Film01 Motion design
MOTION GRAPHICS
After Effects motion design for advertising, SaaS and app demos, product films and digital out of home. Animation, editing and compositing.
02 AI imagery
AI IMAGES
AI art direction and image-making for fashion, products and brand campaigns, shaped by commercial retouching and compositing experience.
03 AI film
AI VIDEO
Generative film, motion and editing. From a single image to a complete visual sequence.
04 Retouching & compositing
RETOUCHING
Product, beauty and creative compositing. Precision in light, texture and finish.
Services / Manchester & worldwide
BUILT FOR YOUR BRIEF.
Independent motion design, AI art direction and retouching from Salford, Greater Manchester.
AI art direction & imagery
AI artist services for fashion, products and campaign visuals, combining concept development and image generation with retouching, compositing and colour finishing.
View selected workAI film & video
Generative moving images shaped through art direction, editing and motion design for brand films and social content.
View selected workCommercial retouching
Product and beauty retouching, creative compositing and colour grading, with attention to material, lighting and finish.
View selected workHave a project in mind?
Send your brief, intended formats and deadline to ed@postpixl.com. For motion, include the script, brand assets and any existing UI designs. For imagery, include product references and the finish you need.
Ideas & process
FROM THE JOURNAL.
Retouching & food imagery
Food retouching: keep the texture that makes it believable
Plan food retouching around material differences: preserve useful crumbs, control highlights and colour locally, and judge texture at the final delivery size.
Read article
Motion design & product animation
Product animation: give the camera a reason to move
Plan product-animation camera moves around a useful reveal: establish the object, isolate the feature and hold a clear result before adding visual complexity.
Read articleAbout / Ed McCulloch
MOTION CRAFT.
RETOUCHING PRECISION.
I’m Ed McCulloch, a motion designer, retoucher and AI art director based in Salford, Greater Manchester. For more than twelve years, I’ve worked across animation, advertising and image finishing.
I work with agencies and brands in Manchester, across the UK and internationally. My practice combines After Effects motion design, UI animation, 3D and digital out of home with AI imagery, filmmaking and hand-finished retouching.
Built in motion.
Finished with precision.
Expanded with AI.
Motion & animationRetouching & compositing3D & digital out of homeAI image & film